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We don’t just make trophies.

We help celebrate achievements.

Every medal awarded to a young athlete. Every recognition plaque presented to an employee. Every trophy raised by a championship team. Behind each of these moments is a business that must deliver the right product, at the right time, with impeccable quality.

That’s where we come in.

For more than 70 years, Discount Trophy has supported Canadian retailers specializing in recognition products by providing them with much more than a vast inventory. We give them peace of mind.

Our role is simple: to make sure our partners can say “Yes” to their customers, even when deadlines are tight, projects are complex, or requests are completely custom.

Because behind every award is a story that matters to someone.

The customer comes first

Every decision we make begins with one simple question: How can we make life easier for our customers?

We believe the best service is the kind that exceeds expectations.

Commitment

A promise only has value if it is kept.

We do everything in our power to deliver what we promised, within the agreed timelines.

Continuous improvement

The market evolves quickly.

We continuously invest in our technologies, equipment and processes to provide an increasingly efficient experience.

Partnership

We are not simply looking to win orders.

We aim to build lasting relationships based on trust, transparency and mutual success.

When our retailers grow, we grow with them.

More than a distributor

We are a strategic partner.
Every day, more than 1,700 Canadian retailers rely on our team to access a vast inventory, customization solutions and service capable of responding quickly to their needs.

From laser engraving and UV printing to sublimation and complete assembly, we transform components into finished products ready to be delivered.

Our goal is simple: to allow our customers to focus their time on growing their business while we take care of the rest.

Our purpose

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We believe recognition has extraordinary power.

It inspires. It motivates. It brings people together.
It creates memories that last for years.

Our mission

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We provide businesses that celebrate these achievements with the products, services and support they need to do so with excellence.

Our vision

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To become the leading partner in the Canadian recognition products industry.

To be recognized not only for our inventory, but above all for our ability to simplify our partners’ operations, solve their challenges and provide them with a lasting competitive advantage.

We want every retailer who works with Discount Trophy to have the confidence of knowing they have a team behind them ready to help them succeed.